Branding (Record no. 11987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211214110003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211214b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-044055-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDC |
| Language of cataloging | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 B732 1987 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding |
| Sub Title | : a key marketing brand |
| Statement of responsibility, etc | / edited by John M. Murphy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw - Hill Book Company, |
| Year of publication | c 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 192 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| -- | Business names |
| -- | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, John M. |
| Relator term | [edited by] |
| 9 (RLIN) | 26431 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Holy Family Academy High School Library | Holy Family Academy High School Library | Circulation Section | 12/03/1993 | Donated | 658.827 B732 1987 | 10857 | 1 | 12/03/1993 | Circulation |