| 000 | 00601nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c4756 _d4756 |
||
| 020 | _a0-07-061015-0 | ||
| 082 | _aProf. 658.8 S792 1994 | ||
| 100 | 1 |
_aStanton, William J. _911065 |
|
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; 26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 |
_aMarketing. _911066 |
| 700 | 1 |
_aEtzel, Michael J. _911067 |
|
| 700 | 1 |
_aWalker, Bruce J. _911068 |
|
| 942 | _cBK | ||