TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing
SN  - 0-07-061015-0
U1  - Prof. 658.8 S792 1994 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -