TY  - BOOK
AU  - Ranson,Robert H.
TI  - Advertising is a waste of money: a smart guide to promoting your business, product or service 
SN  - 0-87425-971-1
U1  - 658.8 R172 1994 
PY  - 1994///
CY  - Amherst, Mass.
PB  - HRD Press
KW  - Advertising
KW  - Marketing
N1  - In subtitle the letter 'S' in 'smart' is in the form of $
ER  -