TY  - BOOK
AU  - Lao, Felix M.
TI  - Marketing cases
SN  - 971-27-0666-4
U1  - Fil. 638.8 L298 1997 
PY  - 1997///
CY  - Pasig City
PB  - Anvil Publishing, Inc.
KW  - Marketing Management
KW  - Case Discussion Techniques
KW  - Actual Case Report
KW  - Case writing guidelines
N1  - Includes references and index
ER  -