TY  - BOOK
AU  - Murphy, John M.
TI  - Branding : : a key marketing brand
SN  - 0-07-044055-7
U1  - 658.827 B732 1987 
PY  - 1987///
CY  - New York : 
PB  - McGraw - Hill Book Company, 
KW  - Brand name products
KW  - Business names
KW  - Marketing
ER  -