TY  - BOOK
AU  - Kleppner's Otto
TI  - Advertising procedure : / 
SN  - 0-13-643255-7
U1  - 659.1 K678 1986 
PY  - 1986///
CY  - Englewood Cliffs : 
PB  - Prentice-Hall, 
KW  - Advertising
ER  -