TY  - BOOK
AU  - Bernhardt, Kenneth
AU  - Kinnear, Thomas C. 
TI  - Cases in marketing management : / 
SN  - 0-256-08832-2
U1  - 658.8 B448 1991 
PY  - 1991///
CY  - Boston : 
PB  - Richard D. irwin, Inc., 
KW  - Marketing management - Case studies
KW  - Marketing - decision making -case studies
ER  -