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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans and Barry Berman. - 4th. edition - New York : Macmillan Publishing Company, c 1990. - 780 p. : col. ill. ; 27 cm.

ISBN: 0-02-334401-6

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 E924 1990

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