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Cases in marketing management /

Bernhardt, Kenneth

Cases in marketing management / Kenneth Bernhardt and Thomas Kinnear - 5th. edition - Boston : Richard D. irwin, Inc., c 1991. - 815 p. : ill. ; 24 cm.

ISBN: 0-256-08832-2

Subjects--Topical Terms:
Marketing management - Case studies
Marketing - decision making -case studies

Dewey Class. No.: 658.8 B448 1991

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